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Since the beginning, the aim of Assembil has always been to rethink the traditional methods and habits of the fashion industry. Many of the ways that we interact with garments have been the same for a long, long time and in many ways, for the fashion industry, this is both a strength and a weakness.

In some ways, we love to learn about a technique that has been done in roughly the same way for 100 years, and we appreciate the sense of tradition and heritage that this lends to our garments without us even knowing. At other times, we find ourselves carrying out a process that seems antiquated and mistake-prone which could surely do with an update.

Initially, the aim was to use technology as a way to create products over short periods of time that would make quick and meaningful improvements to those who construct clothing. But as often happens in such cases, certain jobs are well worth spending extra time on. And here at Assembil, given a choice between doing something quickly, or doing it well, we often feel compelled to put the time in.

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